PANDA EXPRESS® LAUNCHES NEW ONLINE GAMING EXPERIENCE TO SHARE GOOD FORTUNE DURING LUNAR NEW YEAR CELEBRATION
“Each year, we look forward to celebrating the Lunar New Year with our guests, as this holiday universally signifies the importance of family and togetherness – key values that also define us as a family-run Chinese American restaurant,” said Andrea Cherng, Chief Mark Officer, Panda Express. “We are in a unique position to share culture and traditions through timeless and innovative experiences that new and existing Lunar New Year celebrants can enjoy. With the Good Fortune Arcade, our goal is to create an authentic way and inclusive of bringing people together over good fun and good food.”
A cultural experience through play
The Good Fortune Arcade aims to evoke a sense of nostalgia while introducing a modern way to tell the Lunar New Year story. It consists of four levels and players are tasked with catching the legendary monster behind the holiday, Nian, who stole their lucky food. In each level, players will work to collect these lucky dishes, while dodging obstacles along the way. After each completed level, players will unlock a fortune card containing a discount code for online ordering only at PandaExpress.com or the Panda Express app via February 28, 2022.
Tradition of the red envelope for good luck
For nearly 40 years, Panda has been inviting guests to celebrate Lunar New Year with loved ones through good food and good fortune. Continuing a beloved tradition, Panda Express locations across the country will distribute over one million red envelopes on February 1, 2022 only, with a coupon for $5 on a family meal* and a free 22 oz. Fountain Drink**, plus a collectible fortune card inspired by Panda’s signature lucky dishes. Panda’s Customizable Family Meal helps guests come together to discover their own combination of Lunar New Year dishes and personal favorites. From Orange Chicken (orange for prosperity) to Honey Walnut Shrimp (representing happiness), Chow Mein (symbolizing longevity) and Egg Rolls (resembling wealth), there are countless options that will make everyone happy.
Lunar New Year Youth Program for Digital Learning
As digital learning continues to be essential for educators and parents nationwide, Panda has made cultural learning easier and fun with its free interactive online program – Let’s Explore! : Lunar New Year – giving educators and parents the interactive tools they need to spark cultural curiosity in students. As part of this program, Panda introduces a new role-playing game (RPG) that teaches the different traditions practiced during the 15-day vacation. Educational institutions that have registered their classrooms in Let’s Explore! Lunar New Year will receive limited edition booklets filled with Panda offers, stickers and other fun activities. To date, over 180,000 students will experience the magic and joy of Lunar New Year through this Panda community resource.
For more information about Panda Express and its Lunar New Year campaign, visit pandaexpress.com or follow Panda Express on Instagram, Facebook and Twitter.
*$5 on Family meal – $5 on the purchase of a family meal. Taxes and premium entrance fees extra. One coupon per person per visit. Single-use promo code. Coupon must be surrendered when redeemed in store. Valid only at participating locations while supplies last. Not combinable with other promotions or discounts. Void where modified, reproduced or otherwise prohibited. Cash value 1/100 cent. Expired 04/01/22
**Free 22 oz. Fountain Beverage – Single Portion. No purchase necessary. One coupon per person per visit. Single-use promo code. Coupon must be surrendered when redeemed in store. Valid only at participating locations while supplies last. Not combinable with other promotions or discounts. Void where modified, reproduced or prohibited. Cash value 1/100 cent. Expires 04/01/22.
About Panda Express
With a mission to inspire better lives, Panda Express® is the largest Asian dining concept in the United States. Family-owned and operated since 1983 by co-founders and co-CEOs Andrew and Peggy Cherng, Panda Express is best known as a pioneer for creating a wide variety of industry-first recipes, including its best-selling The Original Orange Chicken® and award-winning Honey Walnut Shrimp, which have defined the Authentic American Chinese Food category. Each Panda Express dish is carefully prepared with quality ingredients and inspired by bold Chinese flavors and culinary principles. The restaurant brand has more than 2,200 locations and has introduced American Chinese cuisine to 12 international countries. Powered by this global family of associates, Panda Cares®, the philanthropic arm of Panda, has raised over $282 million and has dedicated countless volunteer hours to improving the health and education of more than 13 million young people, as well as supporting communities in need since 1999. In 2020, the organization created the Panda Cares Scholars Program to provide the funding, academic support, and leadership development needed to help high school and college students learn, lead, and thrive toward a bright future. For more information about Panda, visit www.pandaexpress.com, or find us on Facebook, Twitter or Instagram.