Head-to-Head Analysis: Qutoutiao (NASDAQ:QTT) vs. System1 (NYSE:SST)

Qutoutiao (NASDAQ:QTT – Get Rating) and System1 (NYSE:SST – Get Rating) are both small-cap IT and technology companies, but which is the best investment? We’ll compare the two companies based on earnings strength, profitability, analyst recommendations, valuation, institutional ownership, risk and dividends.


This table compares the net margins, return on equity and return on assets of Qutoutiao and System1.

Net margins Return on equity return on assets
Qutoutiao -28.59% N / A -46.87%
System1 N / A -39.62% -7.99%

Volatility and risk

Qutoutiao has a beta of 0.98, suggesting its stock price is 2% less volatile than the S&P 500. Comparatively, System1 has a beta of 0.12, suggesting its stock price is 88% less volatile than the S&P 500.

Analyst Recommendations

This is a breakdown of recent ratings and recommendations for Qutoutiao and System1, as reported by MarketBeat.com.

Sales Ratings Hold odds Buy reviews Strong buy odds Rating
Qutoutiao 0 0 0 0 N / A
System1 0 1 0 0 2.00

System1 has a consensus target price of $20.00, indicating a potential upside of 139.23%. Given System1’s likely higher upside, analysts clearly believe System1 is more favorable than Qutoutiao.

Institutional and insider ownership

2.8% of Qutoutiao shares are held by institutional investors. Strong institutional ownership is an indication that endowments, large money managers, and hedge funds believe a company is poised for long-term growth.

Valuation and benefits

This table compares the revenue, earnings per share (EPS) and valuation of Qutoutiao and System1.

Gross revenue Price/sales ratio Net revenue Earnings per share Price/earnings ratio
Qutoutiao $676.18 million 0.06 -$194.52 million ($9.42) -0.15
System1 N / A N / A $21.03 million N / A N / A

System1 has lower earnings, but higher earnings than Qutoutiao.

Qutoutiao Company Profile (Get a rating)

Qutoutiao Inc. operates mobile platforms for the distribution, consumption and sharing of light entertainment content in the People’s Republic of China. The Company operates Qutoutiao, a mobile application that aggregates articles and videos from content providers and presents personalized real-time feeds to users, as well as data processing and online transaction processing services. It also offers Midu Novels, a mobile literature app that provides users with free ad-supported literature, and the mobile literature app Midu Lite. The company was previously known as Qtech Ltd. and changed its name to Qutoutiao Inc. in July 2018. Qutoutiao Inc. was founded in 2016 and is headquartered in Shanghai, China.

System1 Company Profile (Get a rating)

System1, Inc. develops the technology and data science to operate a responsive acquisition marketing platform. The company also operates a real-time coupon code search engine and directory that offers coupon destinations for online shoppers. It serves clients in healthcare, subscription, finance, insurance, business and technology, travel, automotive and other direct-to-consumer businesses. The company was founded in 2013 and is based in Los Angeles, California.

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